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讓客戶必回的開(kāi)發(fā)信到底該怎么寫(xiě)??jī)?nèi)含開(kāi)發(fā)信模板
2022-10-12 08:00:00

 

作為一名外貿(mào)從業(yè)人員,在開(kāi)發(fā)客戶的時(shí)候自然少不了開(kāi)發(fā)信,它是每一個(gè)外貿(mào)人必備的專業(yè)技能,一封好的開(kāi)發(fā)信就是打開(kāi)一樁生意的敲門(mén)磚,但總也有人抱怨:
?  寫(xiě)開(kāi)發(fā)信不知道從哪下手
?  英語(yǔ)基礎(chǔ)很差,怎么寫(xiě)都寫(xiě)不好

?  好不容易寫(xiě)出來(lái)一篇,發(fā)出去卻沒(méi)有回音

......

所以,一封客戶必回的開(kāi)發(fā)信到底要怎么寫(xiě)?小麥通過(guò)這篇文章分享給大家開(kāi)發(fā)信的寫(xiě)作技巧以及案例模板,收藏這一篇就夠了哦 ~

 

 

01

標(biāo)題簡(jiǎn)短有重點(diǎn)

 

 

回想一下,你自己平時(shí)在閱讀各個(gè)平臺(tái)文章的時(shí)候,是不是首先會(huì)看一下標(biāo)題,標(biāo)題突出有重點(diǎn),你才會(huì)被吸引從而對(duì)文章內(nèi)容感興趣想繼續(xù)讀下去。

同樣的,對(duì)于那些買(mǎi)家客戶來(lái)說(shuō),郵箱里面一天要收到成百上千封的郵件,自然是會(huì)第一時(shí)間打開(kāi)有重點(diǎn),夠吸引的郵件。

但是也不能過(guò)于為了吸引眼球,而寫(xiě)出和正文內(nèi)容完全違背的標(biāo)題,不然客戶只會(huì)感覺(jué)受到了欺騙。

 

 

02

明確的稱謂和獲得方式

 

 

在開(kāi)發(fā)信中,要有直接明確的稱謂,可以是對(duì)方的名字或者對(duì)方的職位,而避免Dear Sir/Madam 這種千篇一律且官方的詞匯。

獲得對(duì)方聯(lián)系方式渠道,也可以在開(kāi)發(fā)信中說(shuō)明,比如你是被別人引薦認(rèn)識(shí)的,可以寫(xiě)上引薦人的名字,或者你是展會(huì)上獲得的聯(lián)系方式,那么就可以加上地點(diǎn)和時(shí)間,如果你是從網(wǎng)站看到他的,可以說(shuō)是從網(wǎng)上先了解到了相關(guān)的內(nèi)容或者產(chǎn)品,這樣也能進(jìn)一步打消對(duì)方的疑慮

 

 

03

寫(xiě)清與對(duì)方聯(lián)系的原因

 

 

 

你為什么要和對(duì)方聯(lián)系,想要達(dá)成怎樣的目的,這也是開(kāi)發(fā)信的核心內(nèi)容。其實(shí)也是價(jià)值的傳遞——我可以為你帶來(lái)什么。

 

當(dāng)你說(shuō)清楚為什么要雙方去建立連接的時(shí)候,其實(shí)也就是回答了對(duì)方心中的一系列疑問(wèn):我認(rèn)識(shí)你嗎?你怎么知道我的?我為什么要放下手頭工作看你的郵件?有什么動(dòng)力回復(fù)你?。

 

在梳理清楚這幾個(gè)重點(diǎn)后,我們一起看看這幾封針對(duì)不同行業(yè)的開(kāi)發(fā)信模板吧~

 

 

 

1、常用模板 

 

Hi Mike,

I noticed your company has some negative reviews about poor customer service.

( 第一句從對(duì)方的現(xiàn)在正在面臨的問(wèn)題展開(kāi)話題,我注意到了你們公司最近有關(guān)于客戶服務(wù)的差評(píng)

It’s incredibly frustrating to lose customers because of lost tickets, lack of tools, and disorganization in the support department.

第二句對(duì)于對(duì)方目前遇到的問(wèn)題感到感同身受,由于門(mén)票丟失、工具缺乏以及支持部門(mén)的混亂而失去客戶是非常讓可惜的

(產(chǎn)品名) integrates all of your customer data into one centralized place, allowing you to easily track, manage, and measure customer interactions, no matter the channel.

借此提出的自己的產(chǎn)品可以幫助對(duì)方解決這個(gè)問(wèn)題,就是我能夠給你帶來(lái)什么xx產(chǎn)品,可以將所有客戶數(shù)據(jù)集成到一個(gè)集中的地方,無(wú)論通道如何,都可以輕松地跟蹤、管理和測(cè)量客戶交互

Would you like to hear more about how (產(chǎn)品名) can turn those negative reviews into loyal, satisfied customers?

(最后,發(fā)出號(hào)召,詢問(wèn)對(duì)方想不想了解更多關(guān)于如何去管理、轉(zhuǎn)化用戶的產(chǎn)品

 

 

 

2、玩具用品

 

Hi Mike,

It's Sophie from XXX China. Hope this letter finds you well.

Christmas season is approaching, I don't know if you have seen the fidget spinner already. It is the latest craze. Like factories are producing this in overtime. MOQ is small, but many clients are ordering by containers.

( 從熱點(diǎn)的節(jié)日入手,再制造相關(guān)的話題,比如工廠在夜以繼日的生產(chǎn),說(shuō)明這個(gè)產(chǎn)品的需求量是很大的,側(cè)面反映這個(gè)產(chǎn)品在市場(chǎng)上流通率也高

Kindly keep us informed about yourthoughts. More detailed offer will be updated accordingly.

( 最后,向?qū)Ψ秸f(shuō)可以隨時(shí)提出他的想法,更多的產(chǎn)品細(xì)節(jié)會(huì)在后面提供,這樣也就有了下一次繼續(xù)跟進(jìn)的機(jī)會(huì))

Sophie

 

3、文具用品

 

 

Hi Mr. Steven Hans,

We get your name and email address from your trade lead on Manufacturers, Suppliers,that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future.

開(kāi)頭就告訴對(duì)方自己是從哪里了解到并獲得你的郵件方式的,消除對(duì)方的疑慮

We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source. You are welcome to visit our website http://www.aaa.com which includes our company profiles, history and something latest designs.

( 再直接向?qū)Ψ秸f(shuō)明自己的工廠、產(chǎn)品和價(jià)格方面的優(yōu)勢(shì)特點(diǎn),以及在不知道客戶具體想要哪種的產(chǎn)品的時(shí)候,強(qiáng)調(diào)自己有多種不同品質(zhì)的產(chǎn)品,無(wú)論對(duì)方想要高端的還是中低端的,都會(huì)有更多的溝通空間

Should any of these items be of interest to you, please let us know, we will be happy to give you details.

As a very active manufacturer, we develop new designs nearly every month, if you have interest in it, it’s my pleasure to offer news to you regularly.

Best regards,

Sophie

 

 

4、輕工業(yè)產(chǎn)品

 

 

Hi Mike,

Greetings from China. It's Sophie ABC.

We are in the market for 產(chǎn)品 since xxx年. These years we have been working closely with lots of brands such as 列舉合作的品牌。

( 直接簡(jiǎn)短的介紹自己的產(chǎn)品從什么時(shí)候的,在這寫(xiě)這些年里合作了哪些客戶和品牌,越大的客戶,也為你的產(chǎn)品做很好的背書(shū)

A more detailed product brochure will be updated accordingly if you get interested.

Sophie

 

 

 

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